We believe a room cologne should be more than just an effective way to fragrance your home. It can be likened to a symphony; a combination of many ingredients, brought together in such a way as to create beautiful, memory provoking experiences though the delivery of perfume, making the cologne as unique as the individual.
* It’s another part of the way that the power of scent is being harnessed in hotels. From zoning particular areas in hotels to giving repeat guests a sense of familiarity, fragrance is increasingly used as a way of achieving a new multi-sensory relationship with guests.
Studies into the impact that scent and fragrance marketing has in enhancing brand recognition and repeat custom found that:
- 91% of hotel guests said a pleasant smell had a positive impact
- 67% of hotel guests say a pleasant smell in a hotel would make them feel more patient and relaxed
- 69% of hotel guests say that a pleasant smell in a hotel lobby would improve their perception of the brand
This is also very true for your home too! So think of friends and family as your guests…
A room spray often disappoints on many levels; like perfumes, they need to have not only an instant effect but also longevity. Their fragrance can be artificial because they contain vast amounts of inferior chemicals and they can also be mixed with cheap ‘carrier’ agents like water. We use only the very best fragranced oils, carefully sourced and selected for their natural aromas and their ability to keep on fragrancing. We never use water in our room colognes, only ever Perfumers’ Alcohol, which is light enough to allow the dissolved oils to hang in the air for longer, giving it that stay-ability we all look for and expect.
A room cologne can be used to complement the background fragrance of an individual room instantly. Or while you are waiting for your tartlet warmer to warm up and start to diffuse your chosen fragrance.